If you use these materials, please include the following citation.
MeredithRolfe, , 2013, "Lecture on Focus Groups", http://opossem.org/content/lecture-focus-groups
Type of Material:
Lecture Notes and Slides
Creative Commons License:
CC BY-NC-SA 3.0
This lecture provides an overview of focus groups, as is intended for us as part of a survey course on qualitative or behavioral research methods. The course incorporates instant voting technology to aid experiential learning. Students take a survey at the start of the lecture and then proceed to listen to the lecture. At the end of the lecture, students break into small group and are assigned roles to play in mini-focus groups. They are then able to compare the results from the survey at the start of the class with what insight they gained from the focus group experience.